Project #TheParisProtocol

Project #TheParisProtocol began the way all meaningful spaces do. With a story. With a business owner who wanted more than walls and furniture. With a vision for a place that could welcome people, hold them, and reflect the heart behind the work.

This boutique commercial design project, located in Onalaska, Wisconsin and completing in Summer 2026, is our newest opportunity to show what happens when design moves beyond function and begins to feel like an experience. The Paris Protocol is layered and warm, with soft textures, quiet details and materials that feel lived in rather than performed. It is built around the identity of the business it serves and the way clients should feel from the moment they walk in.

At Nita and Hearth, we approach commercial spaces the same way we approach homes. We look for the soul of the business. We listen to what the owner hopes clients feel. We study the rhythm of the day, the flow of movement, the pauses where comfort matters. This project brings all of that together. Concept development. Spatial flow. Construction plans. Furnishings. Styling. Every detail shaped with intention and care.

Project #TheParisProtocol is more than a med spa buildout. It is an example of how thoughtful, story-driven design can elevate a small business and help it grow. It is proof that a space can hold beauty and purpose at the same time. And it is an invitation for other small business owners in the La Crosse region to imagine what their own walls could become when they are crafted with presence and heart.